Evangelism at Tech

I'm a part of the evangelism team in Cross Campus, the college group at the Sunset church where I'm a member here in Lubbock. Our team has been trying to come up with ideas about how to serve and evangelize on Texas Tech's campus here in town. It's not the easiest to come up with stuff. My buddy and I have started a thursday night bible study that was supposed to kick off last week. Last Thursday didn't exactly go as planned, and all the people supposed to come tonight bailed last second. So we started wandering campus this evening and asking people if they'd like to join us for next week. We probably asked 15 people and the immediate answer was "no" with almost no hesitation. It made me think of selling cars, walking out on the lot and having nearly everyone tell me "We're just looking",when the truth was that the majority was there to buy a car. I don't mean to compare evangelism with car sales in the sense that Christians are selling something because that's not the truth. In a physical sense, I have nothing to gain from telling people of my faith. The truth is simply that if you believe in the real Jesus Christ and what he taught, it would be unthinkable not to tell people of his salvation.
Finally, after getting shut down by several people, a few kids said they'd be up for a bible study. The whole thing brings up a lot of thoughts for me though. Obviously the perceptions vary greatly across a college campus, but it's almost as if the overall vibe is that religion is a thing of the past and Christianity is a self-righteous cult that isn't to be trusted. This is a view I'd very much like to help in changing, but it takes much more than the ability to effectively debate. People need to see the actual love of Christ and believe in its source. That's why I'm almost hesitant to call what we're doing a "bible study". In student's minds that's a huge turnoff, when in reality most people would probably be willing to discuss their religious background and compare viewpoints of theology or lack there of. They say that a lack of education is the greatest reason for poverty, and I believe the same holds true for spiritual poverty. I look at people holding cardboard signs on street corners and I have pity for the different hardships they've experienced that I couldn't begin to comprehend; then I think of spiritual poverty as I walk around in every day life, simply knowing that most people are without an intimate relationship with their Creator. As a Christian, my heart breaks for both. Unfortunately, yelling "Jesus is Lord" across a college campus isn't much more productive than telling a homeless person to get a job. If you care about either, there must be a desire to show the spiritually deprived that Jesus is Lord and the physically deprived that there's alternatives to life on the street.
I'm learning. I don't know where everyone is in their faith, or whether they have a faith; but i want to know, and I want to care. The more I pick up this thick book that's seen multiple millenniums, the more I come to believe the adjective that precedes the word "Bible" in its title. It is holy, and the more I read it, the more I want to be. Christians are called to be set apart, and the majority will never understand. They don't have to; they just need to know we care about them. God has put eternity on man's heart. It's man's duty to seek the answer as to why he has placed it there and a Christians privilege to help reveal the mystery.